What Elephants and Customer Experiences Have in Common
Elephants have the largest brain of all land mammals and the ratio of their brains to their overall body mass is not far behind that of humans. So, why am I mentioning this seemingly random observation? Well, it’s important because humans are very much like elephants: they have amazing memories. This means they rarely forget wonderful or horrible customer experiences.
As we enter this period of economic uncertainty, there is a growing concern that organizations will hunker down and focus solely
As we enter this period of economic uncertainty, there is a growing concern that organizations will hunker down and focus solely